Busy weekend. Spent two solid days trading e-mails and message board posts with fishermen, mostly from the central California coast where the Tiny Fish PSA has been eliciting responses. Also spoke with three fishermen on the phone for a total of a couple of hours. They're not thrilled with the PSA. As expected, just having the letters MPA on the screen is angering, even though the spot is not an endorsement of MPAs. But lots of good things have already come out of the discussions with them.
The first result of this weekend is going to be the addition of a few more resources to the PRO/CON buttons on the MPAs feature, contributed by the fishermen. But probably the most important development over the past week has been making the connections with about a dozen people in the fishing community, including the heads of a few groups, who are open minded and interested in the idea of a little more communication.
More plans are in the works. This isn't a "film and run" project. There's going to be considerable follow-through on the Tiny Fish PSA which was only a tool to open the door for communication, which it has succeeded in doing. Stay tuned.