Shifting Baselines Blog: 3/1 - Another Record Month for SB Website: The time has come for "E-activist" positions

March 01, 2005

3/1 - Another Record Month for SB Website: The time has come for "E-activist" positions

The release of the "Tiny Fish PSA Reply: Fishermen talk back," produced our first "Over 1000 Visitors" day on February 16 and brought the total traffic for the month to a higher level than January (the previous record month). The internet is an increasingly powerful mass communication tool for ocean conservation. Oceana has proven itself to be a leader in grasping this, particularly by appointing Jason Lefkowitz as their "E-activist," who does a very effective job of generating valuable communication through the internet. It's time for every ocean conservation organization to have the position of "e-activist" as a standard part of their staff, no longer a novelty. If your group doesn't have this position, you might want to ask why.

Feb Web Traffic.jpg

Onward and upward (and downward): bringing you bad news and comedy for the oceans

Posted by Randy Olson at March 1, 2005 11:54 AM

Comments

Interested Party is absolutely right -- just repackaging press releases isn't enough. We need to speak with human voice and engage people in conversation (which we try to do at Oceana). That means learning to *listen* as well as we have learned to *talk*.

The Cluetrain Manifesto lays all that out better than I ever could -- I can't recommend it highly enough.

http://www.cluetrain.com/

Posted by: Jason Lefkowitz at March 2, 2005 11:55 PM

Posted by: serge at April 2, 2005 04:44 AM