March 07, 2005

3/7 - Cluetrain Manifesto Revelation: A MUST read

Last week Jason Lefkowitz posted a comment making reference to the Cluetrain Manifesto. I clicked on the link, was busy, and said to myself, "yeah, whatever, I'll check it out later." But yesterday, in yet another long winded phone conversation with Jeremy Jackson, I read the few paragraphs of text on their home page to him (not the 95 items) and suddenly, once read aloud, it all made blindingly clear sense. It is the essence of so much of what has been lost in the environmental movement -- namely "the human voice." And I would have to guess the loss of the human voice is the single biggest source of the current Werbach, Chapin, Shellenberger and Nordhaus (and many others) backlash against the environmental movement. And it made me realize why I have fought to keep our little Shifting Baselines project rough around the edges.


The Cluetrain Manifesto: Everyone needs to read it

Posted by Randy Olson at March 7, 2005 04:02 AM

Woo-hoo! Another convert :-) Welcome to the fold!

Cluetrain rocked my world too... and a lot of other people's as well. Most of the original authors have blogs now where you can follow their more recent work:

* Doc Searls:
* Chris Locke (aka Rageboy):
* David Weinberger:

Posted by: Jason Lefkowitz at March 7, 2005 05:14 PM