June 16, 2005

6/16 - GENUINE EFFECTIVE OCEAN COMMUNICATION: Tortuga Marina

Everyone interested in how to effectively communicate ocean conservation needs to check out Totuga Marina and take a few notes. And then realize that several major U.S. conservation groups refused to support their sexy ad campaign because they thought it was too sexist. Stupid, stupid ocean conservationists. These are powerful, specific, and fun ads that go right to the heart (and crotch) of the issue -- trying to get macho males in Mexico to stop eating turtle eggs.

I'm really sorry to say this so bluntly, but the oceans of the U.S. are doomed to decline because of the clueless prudes who hold sway in the positions of power. Its time for the people with the money to realize that facts and figures are not going to save the oceans. The audience has changed. How long will it take for this to be grasped?
Tortuga Marina.jpg
The creator of this ad campaign GENUINELY knows how to communicate

Posted by Randy Olson at June 16, 2005 08:46 AM