Remember the seventies when there used to be boycotts of products (what, you weren't even born then? sorry). Once upon a time, before the board of directors of conservation groups were all C.E.O.'s of corporations, there used to be organized boycotts of offending companies. Some groups, like Greenpeace, are still able to remember how that worked. And lately they've been targeting Gorton's, not with a boycott, but at least with a "send them a message" campaign. Greenpeace is still cool.
Greenpeace grills Gortons