April 14, 2006
4/14 - Environmental Defense GETS IT!
It's the mass media, stupid. That's what we've been saying for about, oh, maybe 4 years now. And though we've had to listen to one foundation after another say they don't fund mass media (because they think its too ephemeral), at least Environmental Defense has figured it out. Mass communication is a key component to motivating people. If you don't communicate, people don't get motivated and nothing works smoothly. You'd think it would just be common sense.
To be totally honest, I don't like the spots (the whining, self-righteous kids are annoying) but I applaud the basic idea and willingness to experiment.