This is what we've been talking about for effective mass communication -- using the lower organs. We've generally gone for the gut with humor, but the heart is an equally powerful organ, and the California Ocean Communicators Alliance has done a nice job using sincerity with their new Thank You Oceans PSA.
Posted by Randy Olson at September 29, 2006 08:00 AM
It's so much more powerful of an approach than just citing facts and figures about how much carbon the ocean produces. Plus I love the shot of the rope uncoiling.