October 19, 2006
10/19 - Why We Find PSAs So Interesting
Does advertising still work? That was the title of an article by Ken Auletta in the New Yorker last year. His conclusion: hard to measure, but pretty much "yes." His key piece of evidence was the insurance company that realized their name sounded like a duck, then made a series of duck commercials with Gilbert Gottfried as the voice that shouts, "Aflaaaaac," and without changing anything in their business practices, doubled their business in four years. And now an article in USA Today reaffirms this notion with an article that quotes an expert as saying, "TV is still the weapon of choice for politicians."
Which begs the question we've been asking for four years -- why doesn't the conservation world make better use of television?
Would you vote for this duck?