The story for today's media world is that if you don't take the initiative and control your own image, others will do it for you.
Here's a good example of that in the NY Times yesterday. It casts surfers and the Surfrider Foundation as a group of long haired, self-absorbed, affluent sportsters. The author uses the word "dude" for the surfers and describes the surf activists as "tanned and long haired." Which might be true, but is that the image surfers and Surfrider want? Perception is important, but its up to you to manage it if you care.
Montauk Light: George Washington should have been more thoughtful of surfers when he commissioned itPosted by Randy Olson at November 15, 2006 02:57 AM